Wednesday, November 03, 2004

Easy Inbound Links

There was a topic recently over at Duncan Carver's Online Marketing Today Forum titled Finding Link Partners. Phil said (and I thought this was funny!), "Like many of us, I find contacting zillions of site owners to request link exchanges to be lethally boring work. I start daydreaming about a job at Walmart whenever I try to do this..."


Awhile back I made the comment that blogs are easier to promote than websites. Here's some proof for you:

Yahoo Search for backward links: shows 312 backward links for my blog.

312 backward links - and only having had this blog online around 90 days! And NONE of those links were solicited... they all occurred on their own ;)

Backward links - or inbound links - are very important to your SEO strategy. The more links you have pointing to your web pages, the higher you will rank in the search engines. There are a lot of variables -but the goal is to get as many inbound links as possible.

I use Yahoo to monitor the number of inbound (or backward) links to any given page because it is much more accurate than Google for this purpose. Google only shows 19 for the same URL. Go figure!

People will link to Blogs - or information, aka CONTENT - faster than any other type of web page. It's linking at it's best - the way it was intended. People link to your page because they like what you have to say, or have a reason to share it with others. No requests, bribes or exchanges... just pure linking.

If you had a brand new website, how many people do you think would link to it in the first 90 days without direct solicitation or the promise of an exchange? Over 300? Not likely! ;)

So there you have it. If you're not already doing it - Start Blogging. It's free, it's easy and it just makes sense! And if you already have your own blog... Write, write, write!!!

And here are a couple more great links for you before I sign off today:

Free: Affiliate Marketing Pocket Guide

Promote your business for free on Froogle
Make the most of this holiday shopping season with Froogle, Google's shopping search companion. You can list your products for free through the U.S. Merchant Center as well as the recently launched UK Merchant Center. In addition to listing your products in Froogle, you can show ads next to Froogle listings if your campaigns are opted into Google's content network. Learn more about Froogle.