Tuesday, May 03, 2005

Google Adwords Changes

Google Adwords is going through a lot of changes lately, and Perry Marshall (author of The Definitive Guide to Google Adwords) is planning to address those in a free Teleseminar tomorrow night. That's Wednesday, May 4th. He's planning to cover:

-> The new "cost per impression" model - is pay per click going away? Non-obvious implications of this
-> New opportunities from site-targeting your ads
-> Bid optimizer: Great new tool or bad idea? We'll tell you what it's good for and what it's not
-> "The sky is falling" - or is it? The bottom line on Click Fraud

You can get the call-in Codes here:

Be sure to sign up - Perry usually sends out the recorded MP3 version to those on the notification list!