Friday, September 24, 2004

Alexa 17,574

SSWT got the thumbs-up from Alexa this week, with a 'drop' in ranking to 17,574. Nowhere near as impressive as Michael Green's ranking of 2,853... but I'm smokin' Jim Edwards (26,158) and Mike Merz (24,786) at the moment- hehe ;)

Of course, it's all meaningless in the grand scheme of things, but fun nonetheless. I certainly dont use any of "the numbers" (PageRank, Alexa Ranking, etc) to gauge whether or not I will do business with someone, link with a particular site, JV with a website owner, etc etc etc.

The important thing to note, though, is that some people DO. Just look at as an example. Read Jason Cox's manual. Etc. And for that reason, and that reason alone... I keep an eye on them. Not to mention, it's always good for a little friendly competition ;)

Numbers can be fun: 998 registered members, PageRank 6, 100 new subscribers this week, a 12% conversion rate on an affiliate program I'm promoting, a 3.2% CTR.....

But in reality, numbers are meaningless if you're not converting - if you're not making sales. Yes it's important to drive traffic (highly targeted traffic, that is), build your mailing list, improve your CTR's - - and constantly work towards building your business and increasing your reach in every conceivable way...

...just dont get hung up on the numbers. Unless they have dollar signs in front of them :)